There is no denying it’s the booming economy that has driven the popularity of coffee in China up with the gross domestic product (GDP) reaching a stunning $12.405 trillion in 2012, according to the World Bank. Per capita GDP in 2012 rose to $9,161 and is three times higher compared to India, the world’s second most populous country with a population of 1.24 billion people. India’s national GDP reached $4.711 trillion in 2012 and per capita GDP was $3.851, World Bank figures show while the French financial service company Societe Generale believes the number of middle-class consumers in China is expected to increase five-fold between now and 2030. This key group of consumers is not only well enough off to become stable high-end coffee consumers, but is also increasingly looking at top-end luxury brands like Nespresso.
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My name is Maja and I’m a Danish born woman crazy beyond passionate about everything coffee. I have written about all aspects of coffee for over 25 years from 60 coffee producing countries across the world.
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