5319 views April 26, 2016 posted by Maja Wallengren

SpillingTheBeans Headed For German Annual Assembly in Hamburg, Brazil Coffee Tour


*SpillingTheBeans Headed For German Annual Assembly in Hamburg, in May 2016 which will be followed by an intensive Brazil Coffee Tour across all the coffee producing regions in Minas Gerais and northern Sao Paulo.
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SpillingTheBeans Headed For ASIC in Colombia, COTECA in Hamburg – Exciting upcoming events 2014 Speaker Program

AUG 8 (SpillingTheBeans)–SpillingTheBeans author and independent analyst Maja Wallengren is excited to announce that upcoming speaker activities include that as Key Note speaker at the main coffee program for the Dubai GulFood show, the biggest food and hospitality conference and exhibition in not only the Middle East but the entire world.

Moving ahead of the perhaps most exciting year ever, SpillingTheBeans is also soon headed for India, Colombia, Germany and Australia.


COTECA 2014 – Conference features international experts
Two-day conference with outstanding speakers to be held at the trade show,
with presentations on current trends, developments and challenges
in the coffee, tea and cocoa markets
Hamburg, 11 June 2014 – COTECA Coffee, Tea and Cocoa Global Industry Expo will be held for
the third time from 24 to 26 September 2014. This is the meeting point for the international coffee,
tea and cocoa industries. Like the two previous events (2010 and 2012), this year’s COTECA will
also have a trade conference running in parallel, with leading experts from all three sectors. The
focus at this two-day conference will be on analysis of current trends and market developments,
identification of current and future challenges, and examination of possible ways of dealing with
Conference kick-off with the cocoa world
The COTECA conference will start on Wednesday 24 September with three eminent speakers
from the world of cocoa. Dr. Jean-Marc Anga, Executive Director of the International Cocoa
Organization (ICCO), based in London, will give an overview of current developments and
problems in the international cocoa market. Gricha Safarian, Managing Director of Puratos
Grand-Place Vietnam, will give a presentation on how the current market requirements in Asia are
being met. He will cover the path from cocoa beans to chocolate as a consumer product in the
Asian markets, with a focus on Vietnam. Beate Weiskopf, Project Coordinator at GIZ
(Germany’s international cooperation services organisation) will present to this international
audience the “Sustainable Cocoa Forum”, an initiative launched in 2012 by the German chocolate
and confectionery industry.
Developments in the international coffee sector
The conference for the international coffee trade will start on the Wednesday afternoon. The
introductory presentation will be given by Ross Colbert, Global Strategist – Beverages at
Rabobank, New York. Rabobank publishes a comprehensive report each year on hot beverage
consumption trends worldwide. His presentation will cover the special developments in coffee, tea
and cocoa consumption not only in the industrialised nations, but also in fast developing emerging
countries. He will be followed by leading experts such as Dan Bolton, Managing Editor of STiR
tea & coffee industry bi-monthly magazine, and Dr. Martin Bussmann, BASF, analysing the
global trend of Single Serve Coffee in Capsules or Pads from various different angles. The main
focus will be on subjects like “Changes in consumer habits”, “Requirements for grinding in the
production process”, and new sustainable solutions in packaging single portions.
The challenges faced by the international coffee market now and in the future will be discussed
with Maja Wallengren from Mexico and Carlos Brando from Brazil, two recognised international
experts from the coffee growing countries. Maja Wallengren is an independent coffee analyst with
a close-up view of what is happening in the Central and South American growing countries; she
has been passing on her expert knowledge for many years in articles published in a range of
international coffee trade magazines. Carlos Brando is a Director and Partner at P&A International
Marketing, Brazil, a consultant to leading companies, cooperatives, non-profit organisations and
government agencies not only in Brazil but worldwide.
A wide range of presentations on tea
On Thursday 25 September the conference focus is on tea. It includes current trends and changing
consumer habits, quality control and product safety, tea growing in South America and Africa, and
innovative marketing approaches to attract young people to tea consumption. Jane Pettigrew, a
tea expert from the UK, gives an introduction to the latest consumption trends and developments
in the world of tea, followed by Marco Sinram from tea wholesaler Wollenhaupt with an analysis
of risk management in the purchase of china tea. Product safety and sustainability is the main
subject of the presentation on packaging by Neil Banerjee from Innovia Films, a UK packaging
company. After the lunch break, there will be fascinating insights into tea growing in South America
and Africa. For example, Heroldo Secco Junior, representing a Brazilian mate producer will
present the potentials for mate in the global market. Continuing the logical chain from the tea bush
to the consumer’s cup, the COTECA Conference will close with two presentations on marketing.
Patrick Ulmer from the Berlin-based start-up 5 CUPS and some sugar will explain how an online
shop with an innovative marketing idea can appeal to a young target audience.
The two days of concentrated expertise and lively discussions on all aspects of coffee, tea and
cocoa make the COTECA 2014 the international meeting point for the trade in autumn 2014.
COTECA Coffee, Tea and Cocoa Global Industry Expo will be held at the Hamburg Fair site from 24 to 26 September
2014, with opening hours 10:00 to 18.00. It is Europe’s only trade fair for coffee, tea and cocoa covering the whole
process chain from raw materials to finished products. COTECA is accompanied by a high-quality conference addressing
the future of the markets for coffee, tea and cocoa. The concept supporters of COTECA are the German Coffee
Association, the German Tea Association, the German Association of Herbal and Fruit Infusions (WKF), and the German
Cocoa Trade Association.
Press contact:
Bianca Gellert, Tel.: +49 40 3569-2093, e-mail: bianca.gellert@hamburg-messe.de

For more on all the 2014 speaker and travel activities, please see our latest updates here: https://globalcoffeefund.com/speaker/


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